82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the...
Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits...
View Article6 Insights on Building Sales Pipelines: Funneling the Prospect from Content...
Whether we call it a pipeline, a funnel or admit it’s just a totem providing us a way to talk about the buyer’s journey, businesses need something to use to map the sales process. We decided to see...
View ArticleMaking lots of “Dough”: Grist for the Mill, Content for the Sales Pipeline
Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is...
View ArticleDirty Little Secrets on How to Shorten B2B Sales Cycle: Interview with Sharon...
The dirty little secrets in this article aren’t really dirty or little but they are sexy if making money turns you on. If you’ve always thought there’s got to be an easier way to make sales, or as a...
View ArticleIs Sales Funnel Still the Best Way to Describe the Path to Conversion?
By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t...
View Article6 Ways to Produce Success at Next Year’s Sales Kick-off Meeting: Critical...
At SocialAgenda Media we choose speakers and sales trainers for our bureau who at sales kickoff meetings and ask questions like this: “Why do the top 10 percent of your sales people produce most of the...
View ArticleSelling Despite Distractions: Customer Retention and Repeat Sales
Our article “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” challenged the use of the term sales funnel. This time our experts convey how their varied verticals and company...
View ArticleMarrying CRM with Social Media, Product Launches with Content, Marketing with...
If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future...
View ArticleWhat’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic...
Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer...
View ArticleWebinar: Rethinking The Sales Funnel and Redefining the Rules Of Selling
Next webinar announcement: Rethinking The Sales Funnel and Redefining the Rules Of Selling In this webinar sponsored by SocialAgenda Media, host Olga Kostrova, COO of SocialAgenda Media along with...
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